Making yours a successful sale

By Jonathan Irwin

By Jonathan Irwin

05-09-2018 |
There are many reasons why someone may decide to sell their property such as a change in circumstances, upgrading to a larger home to accommodate a growing family or downsizing to release equity and reduce maintenance.

Regardless of the reason, they would naturally want to get the best selling price possible and maximise the return on their investment. Getting the sale of the property right could mean saving time and hassle plus put extra cash in a sellers pocket to help them with the next chapter of their life.

There are three main elements to getting the sale right when selling a property:

* the right agent
* the right presentation
* the right audience

The right agent

Choosing the right agent is the starting point to getting the sale right. If the sale of your property was a game of NFL, you’re appointing the quarterback. Someone who will help devise a strategy, implement the game plan and lead the team to victory!

Some key questions to consider when appointing an agent:

* Do I feel comfortable dealing with them? Do I trust them?
* Does the agent have experience?
* Do they understand the key selling points of the home?
* Do they have testimonials from past sellers?
* Do they have a plan to market the property broadly?

The right presentation

The way a property is presented and highlighting its positive aspects to the market is key. There are three main aspects to a property that a potential buyer will consider before they commit to a purchase.

The property itself. What the property consists of including bedrooms, living areas, the bathroom, kitchen, yard and so forth. Presenting the features of the property in words and photos will help a potential buyer form a picture of the property and whether it will meet their purchase criteria.

The location. What’s the area like? What features are close by? How long does it take to drive to schools, university or employment hubs? As the saying goes – location, location, location. Every area has highlights, don’t keep them a secret!

The lifestyle. What will it be like living in the property? Is it cosy and warm or open bright and airy. Are their walking tracks close by, a park or playground? What's been nice about living in this house?

The right audience

Reaching the right audience (buyers) is a last essential ingredient to a successful sale. The marketing material might be great, but if you’re not reaching the right audience, interested in what you’re offering, what’s the point?

This is where high quality, thoughtful marketing with broad reach is invaluable. Getting the key selling points in front on the right people is key to achieving a successful sale.

The eventual buyer might be from interstate, they might be a local or even overseas, so ensure that your property is on websites with not only a local but national reach. An interstate buyer may not know about features close to the property or the character of an area. Implementing a profile of the area will help potential investors get a better perspective on the character of the area and what it might be like to live there.

By getting help from the right agent and using the right presentation aimed at the right audience you’ll be placing yourself in the best position possible to maximise the return on your valuable investment and minimise hassle.

If you’re considering selling your property or you have a question about the process, we’d love to help.